← All case studiesCase study · Driving school
One site, two licenses, +140% leads.
EECAM offered both motorcycle and car training but everyone assumed "car school". We split the funnels — motorcycle leads doubled.
Client
EECAM Auto-École
Location
Le Pré-Saint-Gervais (93)
Delivery
5-day delivery
Industry
Driving school
Before / After
The numbers.
Motorcycle leads / month
Before
2
→
After
18
+800%
Car leads / month
Before
22
→
After
40
+82%
Site conversion rate
Before
1.1%
→
After
4.3%
×3.9
Cost per lead (organic)
Before
N/A
→
After
€0
Zero ads
01
The problem
- ✗Motorcycle offering completely invisible — 100% of inquiries were for car.
- ✗Single messy site, no pricing, no clear CTA.
- ✗Aggressive Google Ads competition.
02
What we shipped
- ✓Two distinct funnels: /car-license and /motorcycle-license with dedicated CTAs.
- ✓Clear pricing grid, bundle offers displayed.
- ✓Google Business enriched with motorcycle as secondary category.
- ✓Separate forms to track lead source precisely.
Custom site2 landing pagesGoogle BusinessSeparate forms
"We finally have motorcycle inquiries. I used to have 3 open spots per month, now I have a waitlist."
— Owner — EECAM
Two services to highlight? We know how.
20 minutes. No commitment. You leave with a written plan.